Principal & Retail Design Consultant
Since 1993, Ed Pettersen’s retail designs have earned him three U.S. "Store of the Year" Awards and another nod for Best Specialty Store in Asia.
With a penchant for developing truly immersive and interactive retail experiences, he is well known for a psychological perspective on consumer behavior and an ability to impact customer loyalty through design.
His holistic approach, creative edge and practical nature have resulted in an enviable track record that encompasses blue chip concepts from hard lines to high fashion with a particular emphasis in consumer electronics, apparel & footwear.
His retail design philosophy encompasses the entire in-store environment and experience –everything the consumer sees, hears, smells and touches other than the product for sale.
Although a retail specialist, Ed has recently signed on to develop branding in the form of logo design, video animations, apparel and more for local television host Monica Ball of Real Talk With Monica.
Specialties: Translating consumer insights into actionable design concepts which capture, educate and entertain the customer leading to increased satisfaction and repeat visits. Innovative store design, visual merchandising, audio/visual content management, marketing and branding.